Miller Lite (U.S.)

Be authentic.

Working within the global advertising network of TBWA Worldwide, an international advertising agency headquartered in Midtown Manhattan, I provided senior level creative leadership, strategy, concept development and creative execution across numerous mediums including print, packaging, digital and broadcast. I collaborated and executed within the Toronto and Los Angeles offices to help Miller Lite establish world-class branding executions.

Highlights:

• Exceeded sales records and social media responses through projects like the Limited Edition California Can.

• Miller Lite visual ID wins at Cannes festival 2018.

• Provided strategic thought leadership that resulted in tangible business results. Miller Lite reported sold-out sales of “California Can”, making the campaign its most profitable specialty can in history.

• Led creative strategy for Miller Lite in targeting millennial market. “California Can” campaign spanned multiple platforms including all out-of-home, social media, transit, magazine print ads, billboards, digital marketing, and mobile assets. Ensured continuity across all executions.

• Developed award-winning original content for Miller Brewing Company. Created and executed branding and marketing programs throughout the United States & Canada that yielded accolades at the highest awards levels including Cannes Design Festival, Communication Arts, Applied Arts and the Advertising & Design Club of Canada.