Fairmont Hotels & Resorts

Inspire the consumer.
Show, don’t tell.

Exceptional creative. Exceptional results. Provided senior level creative strategy and execution across a global chain of luxury hotels that operate in more than 80 properties worldwide. Delivered results-oriented strategic outcomes that leveraged every single aspect of Fairmont’s extensive brand touchpoints while remaining sensitive to the cultural nuances of each region and language. Added consistent value to marketing initiatives by ensuring that no stone was left unturned, and every dollar invested was maximizing harmony between disparate brand elements.

Highlights:

• Developed award-winning original content for Fairmont Hotels and Resorts luxury brand.

• Awarded Fairmont’s international “Spa” campaign due to continued success.

• Fairmont Ski campaign surpasses all records with 1000+ bookings increase versus previous years.

• Oversaw creative strategy to support revenue driving programs across multiple portfolios including Resorts, Golf, and Spa locations throughout the world.

• Leveraged qualitative and quantitative consumer research and A/B testing to enhance effectiveness of user experience in digital campaigns.

• Provided innovative thinking and leadership for Fairmont’s “Everyone’s an Original” campaign. Custom website development allowed users to upload personal photos and stories from trips to Fairmont locations. Compelling storytelling was leveraged across social networking sites, mobile, blogs, and print. Campaign resulted in a 300% increase in traffic and drastically enhanced conversions.

• Oversaw development of brand standards for Fairmont digital experience during time of rapid change in consumer behavior when mobile interaction began to overtake desktop. Led the development of both short and long-term brand plans that shifted emphasis to mobile interactivity.